WhatsApp is testing a paid "WhatsApp Plus" subscription
A mostly cosmetic subscription: custom icons, themes, ringtones and up to 20 pinned chats.
What's new
Meta is running a limited test of an optional subscription called WhatsApp Plus. A Meta spokesperson said: "We're starting with a small test to gather feedback."
Features
- Custom app icons.
- New themes and colors.
- Custom ringtones.
- Pin up to 20 chats, up from 3 on the free tier.
*These features are still in testing and are expected to roll out soon.
Price?
Meta hasn't confirmed pricing. According to WABetaInfo, it may cost €2.49 a month in Europe and 229 Pakistani rupees (about $0.82), with a one-month free trial.
Numbers
- WhatsApp has more than 3 billion users.
- WhatsApp revenue crossed a $2 billion annualized run-rate in Q4 2025.
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