Tim Cook says Apple price rises are unavoidable as memory costs climb
Apple's chief executive warned about rising memory and storage costs without announcing a new price list or identifying all affected products.
What did Tim Cook say?
In an interview with The Wall Street Journal, Tim Cook, Apple's chief executive at the time, warned that higher product prices had become unavoidable as memory and storage chip costs increased. The comments date to June 17, 2026.
Cook described the situation as unsustainable. The warning was not, by itself, an announcement of a particular new device price or a timetable for every increase.
Which devices could be affected?
Apple uses memory and storage components across product families including iPhone, Mac and iPad. However, the information behind this report did not specify which products would receive increases or how much each increase would be.
An estimate is not an announced price
The original Kurdish report cited a TechInsights estimate that maintaining margins could require roughly $270 more for an upcoming iPhone Pro. That is an analyst estimate, not an Apple pricing decision.
The US starting price cited for iPhone 17 Pro was $1,099. Local prices in Kurdistan may differ by market conditions and configuration.
What should readers watch?
Apple's official announcements remain the reference for a model's price, availability and market. A warning about component costs should not be treated as confirmation of the same increase across every Apple product.
Founder and editor-in-chief of Kurd Developers. Phone and tech news on YouTube, Instagram and TikTok.
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