iPhone has its best year ever in India: 14 million phones
According to Counterpoint, Apple's share of India's smartphone market reached 9% while the overall market stayed flat.
Data from Counterpoint Research shows Apple sold around 14 million iPhones in India in 2025, its best year ever in the country.
The numbers
- Apple's market share: 9% (a record), up from 7% in 2024
- The overall market stayed flat at around 152–153 million phones
Brand shares in 2025
| Brand | Share |
|---|---|
| Vivo | 23% |
| Samsung | 15% |
| Xiaomi | 13% |
| Apple | 9% |
Premium phones are growing
Phones priced above ₹30,000 grew 15% and reached 23% of the market. Counterpoint expects the market to shrink by about 2% in 2026.
Why it matters
India is now one of the most important markets and manufacturing hubs for the iPhone, and a growing share of iPhones sold worldwide are made there.
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