Mon, 2 Nov 2026
Meta · Instagram

Instagram is testing a paid "Instagram Plus" subscription

Meta confirmed a limited test in a few countries: anonymous story viewing, rewatch counts and more, for roughly $1–2 a month.

Osamah Ismail · Founder & Editor-in-Chief
· 1 min read · Updated:
Instagram is testing a paid "Instagram Plus" subscription
Image: Meta

What's new

Meta confirmed it is running a limited test of a paid subscription called Instagram Plus.

Prices in test markets

Country Monthly price
Mexico MX$39 (~$2.20)
Japan ¥319 (~$2)
Philippines PHP65 (~$1.07)

Features

  • View stories anonymously.
  • See how many times your story was rewatched.
  • Unlimited story audience lists.
  • Extend stories beyond 24 hours.
  • Spotlight a story once a week.
  • Animated Superlike.

*These features are still in testing and are expected to roll out soon.

Other details

  • Instagram Plus is separate from Meta Verified.
  • Snapchat+ costs $3.99 and has more than 25 million subscribers.

Prices are in US dollars; prices in Kurdistan may differ.

Sources: TechCrunch, Meta
Osamah Ismail

Founder and editor-in-chief of Kurd Developers. Phone and tech news on YouTube, Instagram and TikTok.