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Ads are coming to ChatGPT: OpenAI begins testing in the US

Ads will appear at the bottom of chats on the Free and Go plans. The $8-a-month Go plan launched worldwide the same day.

Osamah Ismail · Founder & Editor-in-Chief
· 1 min read · Updated:
Ads are coming to ChatGPT: OpenAI begins testing in the US
An ad mock-up in ChatGPT. Image: OpenAI

On January 16, OpenAI announced it will start testing ads inside ChatGPT in the US.

Who sees ads

Plan Ads
Free ✅ Yes
Go ($8/month) ✅ Yes
Plus, Pro, Business, Enterprise ❌ No

ChatGPT Go, at $8 a month, launched globally the same day.

How they appear

  • Ads show at the bottom of a conversation, matched to its topic
  • You can dismiss an ad, see why it was shown and turn off personalisation

OpenAI's promises

  • Ads won't change ChatGPT's answers
  • No ads for users believed to be under 18
  • OpenAI says it won't sell user data to advertisers

Prices are in US dollars; local prices in Kurdistan may differ.

Our take

Ads are a normal way to make money, but if they ever influence answers, trust will break. We'll be watching.

Sources: OpenAI, CNBC, TechCrunch
Osamah Ismail

Founder and editor-in-chief of Kurd Developers. Phone and tech news on YouTube, Instagram and TikTok.