App Store facilitated $1.4 trillion in 2025, Apple says
Apple says 90% of it involved no commission, and the App Store has more than 850 million weekly users.
The numbers
Apple says the App Store facilitated over $1.4 trillion in developer billings and sales in 2025, up from $1.3 trillion.
| Type | Amount |
|---|---|
| Physical goods and services | $1.1 trillion |
| Digital goods | $149 billion |
| In-app advertising | $151 billion |
No commission
Apple says 90% involved no commission. The 15% to 30% commission mostly applies to digital goods.
More
- Over 850 million weekly users in 175 countries and regions.
- 40 of the top 100 apps of 2025 had AI features.
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