Apple buys startup Q.ai in its second-largest acquisition ever
According to the Financial Times, the price is around $2 billion. Q.ai has technology that understands whispered speech.


According to Reuters, Apple has acquired Q.ai, an imaging and machine learning startup.
The price
According to the Financial Times, the deal is worth around $2 billion, making it Apple's second-largest acquisition after Beats ($3 billion, 2014).
What does Q.ai do?
- Technology that understands whispered speech
- Improves audio in noisy environments
- Reportedly, technology that detects subtle facial muscle movements, which could be used for Vision Pro
Who joins Apple?
Q.ai CEO Aviad Maizels sold PrimeSense to Apple in 2013, the technology behind Face ID. He joins Apple along with Yonatan Wexler and Avi Barliya.
Q.ai was founded in 2022 and backed by Kleiner Perkins and GV.

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