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Apple's Price Ladder: How "Just $50 More" Walks You Into the Pricier Model
You go to buy an iPad mini, pick 256GB, and suddenly you're paying more than an iPad Air. We charted every iPhone, iPad and Mac price on Apple's US store to show where the traps are, and when stepping up is actually worth it.
Mobile
Apple announces iPhone 18 Pro and Pro Max, starting at $1,199 and $1,299
The phones were announced September 9. Preorders start September 12, with initial availability scheduled for September 18.