---
title: "WhatsApp is testing a paid \"WhatsApp Plus\" subscription"
description: "A mostly cosmetic subscription: custom icons, themes, ringtones and up to 20 pinned chats."
url: https://kurddevelopers.com/en/news/whatsapp-plus-premium-subscription-test
language: en # English
type: news
published: 2026-04-20T15:59:00.000Z
updated: 2026-11-02T03:10:53.000Z
author: "Osamah Ismail"
author_url: https://kurddevelopers.com/en/author/1
section: "Mobile"
tags: ["WhatsApp","Meta","WhatsApp Plus","subscription"]
sources: ["TechCrunch","WABetaInfo","Meta"]
image: https://kurddevelopers.com/uploads/2026/11/meta-social-16x9-1-d0a9b626.jpg
translations:
  ku: https://kurddevelopers.com/news/whatsapp-plus-premium-subscription-test
  ar: https://kurddevelopers.com/ar/news/whatsapp-plus-premium-subscription-test
publisher: Kurd Developers
publisher_url: https://kurddevelopers.com/
---

# WhatsApp is testing a paid "WhatsApp Plus" subscription

> A mostly cosmetic subscription: custom icons, themes, ringtones and up to 20 pinned chats.

![Image: Meta](https://kurddevelopers.com/uploads/2026/11/meta-social-16x9-1-d0a9b626.jpg)

## What's new
Meta is running a limited test of an optional subscription called **WhatsApp Plus**. A Meta spokesperson said: "We're starting with a small test to gather feedback."

## Features
- Custom app icons.
- New themes and colors.
- Custom ringtones.
- **Pin up to 20 chats**, up from 3 on the free tier.

*These features are still in testing and are expected to roll out soon.

## Price?
Meta hasn't confirmed pricing. According to WABetaInfo, it may cost **€2.49** a month in Europe and 229 Pakistani rupees (about $0.82), with a one-month free trial.

## Numbers
- WhatsApp has more than **3 billion** users.
- WhatsApp revenue crossed a $2 billion annualized run-rate in Q4 2025.

**Sources:** TechCrunch, WABetaInfo, Meta

---

Published by [Kurd Developers](https://kurddevelopers.com/) on 2026-04-20. Cite as: “WhatsApp is testing a paid "WhatsApp Plus" subscription”, Kurd Developers, https://kurddevelopers.com/en/news/whatsapp-plus-premium-subscription-test