---
title: "AI ads at the Super Bowl: Anthropic's spot angers Sam Altman"
description: "Svedka aired the first Super Bowl ad made primarily with AI, while Anthropic said: \"Ads are coming to AI. But not to Claude.\""
url: https://kurddevelopers.com/en/news/super-bowl-60-ai-ads
language: en # English
type: news
published: 2026-02-08T16:20:00.000Z
updated: 2026-11-01T23:12:16.000Z
author: "Osamah Ismail"
author_url: https://kurddevelopers.com/en/author/1
section: "AI"
tags: ["Super Bowl","Anthropic","OpenAI","Claude","Advertising","Alexa+"]
sources: ["Wall Street Journal","TechCrunch"]
image: https://kurddevelopers.com/uploads/2026/11/svedkasuperbowl2026-c1b75f9f.png
translations:
  ku: https://kurddevelopers.com/news/super-bowl-60-ai-ads
  ar: https://kurddevelopers.com/ar/news/super-bowl-60-ai-ads
publisher: Kurd Developers
publisher_url: https://kurddevelopers.com/
---

# AI ads at the Super Bowl: Anthropic's spot angers Sam Altman

> Svedka aired the first Super Bowl ad made primarily with AI, while Anthropic said: "Ads are coming to AI. But not to Claude."

![Svedka's Super Bowl ad. Image: Svedka](https://kurddevelopers.com/uploads/2026/11/svedkasuperbowl2026-c1b75f9f.png)

**Super Bowl 60** (February 8) became a battleground for **AI** companies in advertising.

## Svedka: an AI-made ad

- **Svedka** aired a **30-second** ad called **"Shake Your Bots Off"**
- It says this is the first national Super Bowl spot made **primarily with AI**
- According to the **WSJ**, it took about **four months**

## Anthropic vs OpenAI

- **Anthropic**'s tagline: **"Ads are coming to AI. But not to Claude."**
- A jab at OpenAI's plans to bring ads to ChatGPT
- **Sam Altman** called Anthropic's ad **"clearly dishonest"**

## Others

**Amazon** aired an ad starring **Chris Hemsworth** introducing **Alexa+**, now available to all US users.

**Sources:** Wall Street Journal, TechCrunch

---

Published by [Kurd Developers](https://kurddevelopers.com/) on 2026-02-08. Cite as: “AI ads at the Super Bowl: Anthropic's spot angers Sam Altman”, Kurd Developers, https://kurddevelopers.com/en/news/super-bowl-60-ai-ads